Microsoft after all its failure strategy, now starts with partnership of Indian branded Mobile companies to bring back the market once Windows had. Micromax, the Indian iPhone was announced one among Microsoft’s hardware partners. Micromax is set to launch two 8.1 Windows running OS on 16th of this month.
No complete details about the phone specifications have been let out, but the first phone would be a much basic model roughly costing around 6000 INR and the second phone which is said coming with a little extra features would set foot around 10,000 INR.
Microsoft has also announced that it had partnered with other OEM’s like Lava, Xolo and Karbonn in India. Globally it has tied up with LG, Huawei, lenovo and ZTE to launch Windows running devices.
It looks really weird for Microsoft helping other smartphone vendors to bring out Windows Phone devices that compete with those offered by Nokia, a company that Microsoft owns. It clearly looks Microsoft is not quite happy with Nokia’s outcome and its main focus is now on Windows running device to make it equally competent.
Microsoft’s Windows Phone Chief, Joe Belfiore told BGR guys,
I think the smartphone market is so enormous and there are so many different people with different local needs and the range of price points is so great as well. The types of hardware capabilities that end users value or don’t value, it is such a vast thing that even with a wide range of manufacturers all participating in it, in my point of view there is still a ton of room for people to do innovative work and have real businesses that are all meaningful.
He also added,
You think of this as a giant thing. Nokia has been doing a lot to fill a small part of it, and other people coming to fill in other gaps, but I don’t see them as gaps. There are giant areas of land to go be populated and farmed and mined and that is what I think the situation is all about.
Stay tuned to know more about Micromax’s Windows Phone.