Marketing! Marketing!
Packaging and Marketing , the main attributes of any successful brand. Never to mention the marketing strategy of Samsung. Adding to this, the latest news is Samsung is completely taking over the London Heathrow Terminal 5, re-branding it to “Terminal Samsung Galaxy 5”.
This Samsung Marketing technique is unimaginable! Taking over a whole Terminal? 😮
The whole terminal is said to be explored by the Samsung team for about two weeks from May 19th. Every degree you turn, you would see a digital screen promoting its new product Samsung Galaxy S5. A complete new look to the terminal entrance, drop-off points, main terminal, security checks, boarding gates and baggage reclaim areas is assured.
No wonder everybody around is using Samsung phones, and sometimes it’s not even a smartphone, but the good old normal keypad phones. It seems nobody can now beat the marketing strategy of this Korean giant.