In the latest interview given to the Wall Street Journal, CEO of Apple Tim Cook says that the company is “Closer than its ever been” to the new product category. He said that all the chatter that is going on about the company’s decline might be silenced with its “strong fiscal second quarter” before adding,
“Maybe it will take some new products.”
When the Journal questioned him on whether the company could recreate the success as it did with the release of the iPhone and the iPad Mr.Cook said,
“You want to take the time to get it right. Our objective has never been to be first. It’s to be the best. To do things really well, it takes time. You can see a lot of products that have been brought to market where the thinking isn’t really deep and, as a consequence, these things don’t do very well. We don’t do very many things so we spend a lot of time on every detail and that part of Apple isn’t changing. It’s the way we’ve operated for years and it’s the way we still operate. I feel great about what we’ve got coming. Really great and it’s closer than it’s ever been.”
Though there are no hints on what the product itself might be, latest reports suggest that Apple is currently working on releasing a smart watch that will focus on the wearers health so as to calculate their blood pressure and heart rate.
The Chief Executive of Apple also added that the 15% year on year increase in earnings per share and rising gross margins are proof that “the current product line can do amazingly well.”
The Journal reportedly had also questioned him on mobile payments which could prove to be an area that Apple could venture into as a new product category, Mr.Cook gave some interesting comments,
“I think it’s a really interesting area. We have almost 800 million iTunes accounts and the majority of those have credit cards behind them. We already have people using Touch ID to buy things across our store, so it’s an area of interest to us. And it’s an area where nobody has figured it out yet. I realize that there are some companies playing in it, but you still have a wallet in your back pocket and I do too which probably means it hasn’t been figured out just yet.”
Though previous interviews had him saying that it was an area that intrigued the company and that there was much more potential in the Touch ID fingerprint scanner that’s built into the iPhone 5S, the latest excerpts from the WSJ raises our hopes on the former.