Ever since Apple released iPhone 5c, we have been having some strong arguments about the company’s decision. But now, looks like we were right about it. Apple’s iPhone 5c has been grabbing lesser market share than the iPhone 4s last year.
Apple’s decision to discontinue the iPhone 5 and replace the market with iPhone 5c always got some mixed reviews from the buyers. While iPhone 5c is not a failure, it has been pretty instrumental in pushing the users to buy Apple’s flagship device, iPhone 5s.
During the October to December quarter, the iPhone 5s accounted for about 59 percent of the total iPhone sales from the company. While the iPhone 5c contributed only 27 percent during that quarter, which is 5 percent less than the iPhone 4s’ share a year ago. Though iPhone 4s was on the verge of discontinuation.
A recent survey from CIRP revealed that the users’ decision to go for the expensive iPhone 5s instead of the cheaper iPhone 5c. CIRP’s analyst, Josh Lowits revealed in an email to Re/code that the customers opted for the iPhone 5s instead of the iPhone 5c.
This being one perspective about this decision making by the users. It is also said that Apple might have planned for exactly the same.
On the other hand, the research also revealed that the users were willing to pay about $100 or $200 more to get the device with higher capacity. This may be because of the improvements to the cameras on the iPhone? We won’t be surprised.