Coca-Cola is no more the most valuable brand on the planet. Apple takes the position.

Interbrand, the company which analyses the most influential brands in the world every year has updated its report with Apple as the most valuable brand in the world, followed by Google. This put an end to Coca-Cola’s 13 year reign to an end.

It’s not simple to build a company. And it’s not easy to have a company perform to the customers’ expectations all the time. But Apple and Google has been doing that every since they came into the market. Today’s report by Interbrand clearly shows the amount of effort and passion that these two companies have for their products.

The brand value of a firm is calculated based on a lot of different factors. Right from financial performance, to the decision in a deal, to the customer loyalty, every single thing is considered to put companies at their positions in this report.

According to the report, Apple is valued at $98.3 billion, which is closely followed by Google, which is valued at $93.3 billion and then comes Coca-Cola, which is valued at $79.2 billion. This also gives us a perception that all the major brands in the world are mostly based on technology.

The report also has valuation for a different sectors, like automotive, technology and such. Other tech companies like Nokia and BlackBerry were also evaluated. While Nokia is still in the list at 57th position, BlackBerry is completely out of the list.

Here’s an excerpt from Interbrand:

Every so often, a company changes our lives, not just with its products, but also with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new #1—Apple. Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans, as evidenced by the record-breaking launch of the iPhone 5c/5s. For revolutionizing the way we work, play, and communicate—and for mastering the ability to surprise and delight—Apple has set a high bar for aesthetics, simplicity, and ease of use that all other tech brands are now expected to match, and that Apple itself is expected to continually exceed.

From our perspective, Apple’s internal brand strength has remained steady. CEO Tim Cook has assembled a solid team that is aligned around the Apple vision, which has allowed them to deliver against the promise time and time again. There’s been a lot of change at the top in the last 12 months, but the alignment of both hardware and software design under Jonathan Ive is a major step toward maintaining focus. A shrewd move, perhaps, given the stiffer than ever competition over the last 12 months.

On the other hand, Coca-Cola’s Ashley Brown is pretty ok with this change.