Now I remember Steve Job’s quote: “People who are serious about software, should make their own hardware.” And in this case, its the hardware Ford is serious about:
Ford Motor Co will offer free software updates on its hybrid models to boost their real-world fuel economy and better align with the gas mileage advertised on the window sticker, a company executive said on Tuesday.
I think this is how the future will move. Bringing in software into the system is going to make an impact, unless it is mastered to perfection.
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