In the modern world, businesses have been given a bad name by profiteering corporations who cared only for their companies’ bottom lines and ignored public well-being for the sake of it.
However, in the new millennium, consumers have become a lot more aware and can often see through dubious claims and promotions. This means that businesses need to work a lot harder to connect to their target consumers and most have taken to social media to promote their businesses and boost their profits. We explore how to use the popular micro blogging site to increase profits and promote a business.
Create a Twitter account for your business
First and foremost, you would need to set up a separate account on Twitter for your business. Even if you have a thriving personal account, you shouldn’t use it as the primary account for your business. This would make your business appear a lot more professional and would encourage clients and customers to interact with your business page. Remember not to post anything personal on this account as this would dilute the purpose of this account.
Familiarize with the functioning of the site
You really need to familiarize yourself with the functioning of Twitter to make the most of the site. Explore all the different customization options and educate yourself through various professionally written blogs about using Twitter. This would help you automate the process of posting content through the site to an extent and you’d be able to make the best of the website.
Learn to create appealing Tweets
Once you have set up a Twitter account for your business and you have a working knowledge of how to use the site and the various features that it offers, you need to learn to create appealing Tweets. This is particularly important because of the 160 character limit that the site imposes on each tweet. However, posting relevant and short tweets is relatively easy to learn. Also, you need to learn to time your tweets well as your followers would not appreciate having their feeds being flooded by your tweets through the day.
Learn how to use hash tagging to boost your presence in search results
Hash tagging is an important aspect of promoting a business on Twitter. Hashtags allow twitter users to quickly search for your products and also helps your own tweets stand out more prominently in general searches. You can also create innovative hashtags and have your followers interact with your business page using these particular terms.
Amass followers and follow relevant people
Following and being followed is a crucial aspect of the Twitter experience. Of course you can’t force people to follow you. To amass followers, you would need to ensure that your tweets are interesting and that the content that you are sharing through the site pulls people’s attention more organically and naturally. You can use your business’ twitter account to share content from your business’ blog or website. Another crucial thing to remember is that you need to start following a few known people from your industry. You can have your business’ page follow the personal accounts of your employees, clients and professional contacts and if your tweets are interesting enough, the people that are connected to these people will begin following your business’ page as well.
Start and participate in conversations
The best way to get your business’ page noticed on Twitter is to start conversations and participate in others’ conversations as well. Just remember to never get too confrontational or stick to what may appear too scripted, rhetorical or like jargon as this would not appeal to your readers.
Tweet offers and promotions through the site
Since the main goal of your business’ Twitter account is to help your business make profits, you can use it a direct marketing tool and make tweets that tell your customers about the various offers and promotions that your business is currently offering or will offer in the near future. Encourage your followers to get involved with your page and have then use custom created hashtags to participate in contests etc. as this would help you gain publicity on the site and your customers would be able to interact with your page in a greater capacity.