This fascinating video reveals some of the deepest insights of what it took for the company to re-imagine and re-create its identity in the market. The speakers offer an impressive insight about re-branding Bing, Xbox, Skype, Yammer and many more.
Shum and Simmons are the two from the Microsoft team who’s talking about how hard it was for them to re-create the entire brand of the organization, considering the history of the brand changes. And the speakers also reveal that the re-branding was influenced by the slow progress of Microsoft in the market.
Interestingly, the video reveals the branding they thought of for Bing a couple of years ago. And Simmons also hints that these re-branging could take some iterations and come along to the public in a few years. And here’s the Bing logo from the video:
This is not all. The company has also given us a peek about what would Yammer look like after re-branding. Here’s how it might look:
If you are a designer, and working on re-branding, this video would be of much help. Here’s the entire video of the talk: