By this time, we all know that Apple has been ignorant about the Indian market, and it has been paying very less attention to bring its products to India in the first slot of product launches. But now, looks like there’s a lot of opportunity for Apple (Tim Cook especially) to change his mind, and concentrate on the Indian market.
Apple has not been marketing its devices in India, as it markets in the other countries. Now, according to a report which came out from Bangalore, Apple has tripled its sales number, especially for the iPhone in India. By this time, we believe that Apple is working on analyzing the Indian market, and making it a priority country when a product launches.
According to Jayanth Kolla, Founder of Convergence Catalyst said:
“Apple is doing what it did in China three or four years ago. They studied the market, learned consumer needs and suddenly went aggressive,”
He has also reported that the Apple India’s team has grown upto 150 only last quarter, and according to our sources, the company has been recruiting some retail employees for itself, expanding its retail team across the country. The speculation also has it that Apple is indeed working the official terms with UB Group to open its first official store in India this year. The new store is also expected to be opened in Bangalore’s UB city mall, very close to the Apple’s Retail office.
Redington, which sells a majority of the Apple devices in India has also reportedly filed a record sales for the last quarter of 2012. Redington also revealed that Apple gave back all the money Redington spent in placing news paper advertisements for the iPhone 5 and iPad Mini, by giving them a higher margins of profit on the iPhones.
But wait, this is not a huge success for Apple and this record does not increase the market share in India to compete with competitors like Samsung. According to Anshul Gupta from Gartner, the company has to have a broader portfolio to get things right in India:
“Aggressive marketing and a push with distributors can increase brand visibility and connect, but they would need a broader portfolio for increasing market share,”
Adding to this news, it is worthy to note that a lot of retail stores had queues formed across the country in India during the launch of iPhone 5, and the devices were running out of stock as early as just a day after launch.