Apple’s new App Store vanity URLs are live, and it just made silent debut in the Star Trek app ad during the Super Bowl. The official confirmation was made last week to the developers to use the new URL, and the addition of Vanity facility is an added advantage for the app developers.
Super Bowl is known for those big shot ads, and this year is no exception. Even though there were no ads from Apple during this year’s Super Bowl, the company’s new AppStore.com URL made a brief appearance during the Star Trek movie ad on the big screens. The ad reads AppStore.com/StarTrekApp, which now redirects to the App’s link on iTunes.
The new AppStore.com URL lets the developers to easily allow their users to find their company or their applications using the Vanity URL, which does not clutter the browsers’ address bar. The Vanity URLs does not stop with the iTunes URLs alone, they are now applicable for the apps on the Mac App Store too. The developers will be able to share their company’s profile on the App Store via the AppStore.com URL.
Apple was offering the iTunes.com URLs for the developers to share their apps’ links with their users, but now, the AppStore.com links would be replacing them slowly across the world. It is interesting to note that the URL is owned by Steve Jobs by Salesforce’s Mark Benioff, back in 2008. And thanks to the Star Trek team for making a small debut for the AppStore.com domain name.