Alicia Keys, one of the famous actress and song-writer is now a part of BlackBerry. The announcement came in as a surprise just at the BlackBerry 10 event which showcased the new BlackBerry 10 devices and the company’s name change from RIM.
Here’s a shocker. Alicia Keys, the actress, as we know it, is now a part of BlackBerry. The star now works for the company as Global Creative Director. This might be a nice move by the company to pull in some artist to have them represent BlackBerry for a long time from now.
The reason why BlackBerry chose Alicia Keys? Well, it was because she renewed her long-term relationship with BlackBerry by switching back to BlackBerry 10 devices. Alicia Keys’ main role would be to interact with the carriers worldwide, to bring better collaboration between BlackBerry and the carriers.
But wait. There’s more to this news. BlackBerry is also claiming to have pulled in Neil Gaiman and Robert Rodriguez, who are working on films using BlackBerry. And here comes my thought. Why would BlackBerry ever want to do that, unless they believe in their own product? I personally think that this would indeed bring down the enthusiasm that people had during the start of the event.
Image Source: The Verge