LG announces new UI overhaul for its Android devices. Calls it ‘Optimus UI’

LG has been becoming serious about their markets in which they concentrate on, and now, the company has launched a new UI, (Something similar to the HTC Sense UI Concept), for its devices running Android, called the Optimus UI.

The new Optimus UI 3.0 aims at bringing simplicity, speed and convenience to the user using it. The new UI has got some interesting features like Drag-Drop functionality for unlocking the screen, a new icon customizer, new Pattern Lock functionality and also a cool Voice Shutter. We liked the Voice Shutter feature, which allows the user to take pictures using their voice commands.

The new update will be rolling out as early as next week, tied with the launch of new LG Optimus LTE II in Korea. The update would hit the LG users running Android 4.0. Talking about the new UI, Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company says:

“With smartphone hardware becoming more and more similar, it’s important for manufacturers to differentiate their products from the competition through the user interface,”

Here’s the press release of the new Optimus UI:

LG’S NEW OPTIMUS UI 3.0 ADDS NEW FEATURES AND FUNCTIONS WHILE BEING UNOBTRUSIVE AND SIMPLE

New User Interface Makes the LG Smartphone Experience Faster, Simpler, More Convenient
SEOUL, May 16, 2012 – LG Electronics (LG) is introducing a new User Interface (UI) for its newest Android Ice Cream Sandwich devices, aptly named Optimus UI 3.0. Optimus UI 3.0 brings with it an array of enhanced key features, including Quick Memo™ and unique unlock functions, among other new features and functions aimed at improving LG smartphone experience.

“With smartphone hardware becoming more and more similar, it’s important for manufacturers to differentiate their products from the competition through the user interface,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Both carriers and customers tell us that they want LG phones to look and feel unique and the UI plays a big part in that. LG is really going to push the boundaries of what is possible in user interfaces starting with Optimus UI 3.0.”

Optimus UI 3.0 is designed with convenience and speed in mind. A powerful memo function called Quick Memo™ enables users to jot notes on the screen using a finger. Quick Memo™ in Optimus UI 3.0 allows users to share their thoughts through social networks, text messages and e-mails more conveniently than ever before.

Other new features include:

– the ability to unlock the phone by dragging anywhere on the screen;
– a new Pattern Lock that allows users to preset the most frequently used function, such as the camera, which automatically opens once the phone is unlocked;
– a simpler version of Optimus UI 3.0 for new smartphone users which organizes the main applications so that they are the easiest to access;
– a new Voice Shutter that allows users to capture photos using only voice commands;
– a special camera feature that enables users to pick up the best shot among multiple images including the moment just before the shutter button is depressed;
– an Icon Customizer that provides an additional level of personalization by allowing users to set their own photos as icons and shortcut images;
– the addition of a Download category to the menu for easier organization.

Optimus UI 3.0 will debut on the LG Optimus LTE II launching this week in Korea, followed by LG Optimus 4X HD in June.

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