Finnish mobile maker, Nokia has launched a new viral advertising campaign to kick off the launch of Lumia 900 smartphone across the globe. To do this, Nokia has put up a new website called Smartphone Beta Test targets the world’s most popular smartphone, the Apple iPhone. The campaign revolves around a series of videos that reminds the iPhone users about the antennagate, the design of the phone and the reflective screen when used under the sun.
The campaign also features Chris Parnell, showcasing him as waiting eagerly for the countdown to end for the launch of the Nokia Lumia 900, which is scheduled to hit the market on April 6th. But interestingly, the website does not promote Nokia Lumia 900 in these campaigns, but there are JavaScript files that points to Nokia.com, giving us a hint that the company is actively involved in this campaign. The Nokia Lumia 900 devices are already available for pre-orders in the AT&T stores and are compatible with the 4G LTE networks on the AT&T. The phone starts just at $99.99.
Here are some of the videos of the new Smartphone Beta advertisement campaign:
Source: WPCentral