The Facebook Offers have started to appear on some of the users’ Timelines today. The feature was announced back in March and now, the users will be getting some good deals from their local businesses. The Facebook Offers lets the business owners to promote their Facebook Page onto the customers’ Timelines directly, boosting the visibility of the company. The business owners can also send Freebies and offers to the users and when a user accepts the offer, he would be able to redeem or retrieve the offer. The best part is that, unlike Facebook Ads, and Sponsored Stories, the Offers are free to create.
Facebook has also posted a detailed FAQ Section for Facebook Offers and looks like the Offers would reach only a limited number of people. This would increase the rate at which the Facebook Ads are being made by Small Businesses and Offers is now starting to make Facebook a social shopping platform for both the users and the Business owners, pulling in a lot of people into the social network again.
Here’s a video demo of Facebook Offers which launched back in August:
Source: Facebook