Apple has started offering new iTunes VIP Discounts on many products for iBooks Publishers and the discounts are ranging from $500 to $60. The iTunes VIP Program popped up just a while ago and we are still unclear if Apple is offering this kinds of Discounts for all the iBooks Publishers or just for some Major publishers. This would a welcoming addition for both the publishers and Apple, since it would push the sales of some of Apple Products.
The discounts are available via the iTunes Connect and the products that are being discounted include major computer devices like the Mac Pro, Mac Mini and MacBook Pro. The discounts have been restricted to two in each of these devices, which mean, a publisher can avail only two of the same kind of devices in a discounted price.
We have reached out to Apple PR, and we would get some more information in a short while.