Apple has won again. It has now become the highest rated consumer brand in the Japan. Nikkie BP Consulting ha reported this by conducting a survey with over 52,000 people and Apple headed to the first place outsing over 1,000 different brands in the country. The survey was conducted during November and December last year and Apple kicked Toyota off to become the highest rated brand.
Apple has already tasted success with the new iPad across the globe and now, the company is expected to retain this position, since they have got a huge line-up of products to come out from them this year. Not many American brands do this, and looks like Apple has never failed to deliver a quality products to the users. Great going Apple.
Source: Nikkie BP Consulting