Summary: Here are some of the tips on promoting your business with Pinterest in most creative ways to gain potential customers!
There’s a new kid in the social media sphere, but with a difference. Pinterest, which launched months ago has managed to get over 6 million monthly users with just an invite-only signup.
I’m not sure if you’ve already into Pinterest or you would probably get one invite from us to walk get into the network, but here are some of the most creative ways of using Pinterest to get more out of it. Whatever, the site itself is creative as it comes.
Using Pinterest for Business
As we said, Pinterest is a creative social network and this comes out as a great help for the designers, photographers, writers and other artists who are connected to creativity. If you are one among those niche people, who concentrate on Creativity, then Pinterest is your best bet to showcase your work.
With Pinterest, you can reach the audience you’ve ever wanted to have. All you could do is to Create a board on Pinterest that would talk about the best works of yours. Similarly, others can use the Boards to aggregate the finest works and showcase it over at Pinterest.
Creating your own Online Shop
Another best feature that I love about Pinterest is the ability to add Price to the items you post on Pinterest. You can actually add price tags to your products you post, and infact, sell them to your customers by linking it to your marketplace. There are already a handful of Etsy users floating around, purchasing items on Pinterest.
This gives freedom for the artists and other people who wants to sell their digital copies of their content, prints, and almost anything you’ve been working on. And for the first time, you’ll have an online marketplace, organized in the way you want with Pinterest. To get this, all you need to do is just add ‘$’ or ‘£’ to your description and Pinterest will automatically convert it to a Price tag.
Use Pinterest for your Fashion needs
There are lots of people who are fashion concious living on Pinterest. And If you are one of those, who are fashion concious, you could use Pinterest to collect and store a variety of fashion inspirations that you’d ever want to own. Just create a Board, Categorize them, and start collecting inspirations for your wardrobe. You could probably collect some Pins for your wedding wardrobe.
Run a ‘Pin’test (Pin Contest)
This is probably one of the most creative way to use Pinterest. You could actually run a contest, where the participants would be encouraged to browse through your Boards, land up on your website and allow the users to pin the items they like from you. Running these contests would engage your potential customers to buy products. You should probably link your Pins on the Boards to your site to get the participants land up on your company’s business page.
And remember, as with any social platform, it is important to read the Terms of Service of Pinterest before you could run a successful contest and gain potential customer.
Why not do a Market Research?
Product Reseach is another super cool method to use Pinterest. This new social network might allow you to research on products in two ways. One is to analyse what the customers need, and the other is to create a hype for your upcoming products.
Pinterest is fast growing as a social platform to understand what the customers need and do a market research. Some brands have already started promoting their upcoming products and know the initial reactions of their customers. You could always do this in other platforms, but still, Pinterest is new, and has got a huge customer base in a very short interval and this social network has got potential.
Promote your valuable customer
If you run a business, then customers are your main focus. And if your business is on Pinterest, then promoting your customers would be a great thing for them. This would come handy if you are mainly a cloting brand or a jewellery brand. Where you could feature pics of your customers wearing your product in a dedicated Board.
This would infact encourage customers to go deeper into your brand and as you feature customers, they share what you’re worth for!
Build your own Photography book
If you are one of those who love photography, then Pinterest is the perfect place for you to collect and post the pics that inspire you. Just create a board with the category of the photos, like Cities, Flowers, Wildlife etc., and start aggregating the pictures that interest you.
These boards will be your ultimate list of photographs that you had taken as well as those which inspired you. One of my friend started aggregating his photographs by the angles in which they were taken.
Collecting articles of your interest
Sharing articles and links are everywhere. And one such place right now is Pinterest. As soon as got access to Pinterest, the first thing I shared was a photography, followed by an article review of Pinterest. This is one way to promote your blog or website.
These could be some tutorials, videos, a really cool interview with an icon or anything that interests you and people. Pinterest is more than just a social network with all these put to use.
Involve your teams to Pin
Pinterest has got another cool feature for collaborative sharing. It allows you to add contributors to a particular board. If you are a business, this would probably make your employees feel that they are directly involved with the customers and give the employees more visibility.
You can also Pin some cool and inspirational quotes and other interesting pics over at Pinterest to inspire your team. And you can also let them share on dedicated boards and have it closed only to your teams.
Crowdsource
This is another way to promote your business. Create a board of your products that you would like to get response for. And let the users Pin the products in the boards and post pictures of themselves with your products.
In this way, you could also encourage your customers to create a wish-list and know what the customers expect from you.
So, What next?
Well, this is just a start. I have just given you a heads-up of what could potentially be done with this fast growing social network. There are thousands of ways in which you could use Pinterest.
Pinterest definitely stands out of Facebook for its looks and feature rich social platform. Pinterest also has got a Gifts feature, that allows you to send gifts to people you love.
More than just a social network, Pinterest is definitely having some potential in the online marketing space. The social network has already reached over 3.5 million users within months after it went live. The access is still Invite-only. If you need an invite, pull up the comments section and let me know!