Facebook unveils new Insights for Pages with new metrics

About a few minutes back, Facebook unveiled a new and revised Facebook Pages Insights feature to the public. It now comes with a pretty neat and tidy interface and easily understandable metrics.

If you are a Facebook Page admin, you would have noticed that the Facebook Page insights and People talking about this tabs would have vanished from yesterday. Well, as expected, a revised version of the Insights for Pages has been unveiled by the Social Networking giant today.

The new Facebook Insights feature is really neat and is easily understandable by any Facebook Page admin. With some new feature integration like People Talking About This feature and new graphs, depicting page metrics like the Virality of the posts, the insights looks promising.

One of the new feature is the People Talking about this. Here’s what Facebook says about this new insight:

People Talking About This and Weekly Total Reach
People Talking About This is the number of unique people who have created content about your Page on Facebook in the past week. The more people that talk about your Page, the more distribution it will get. The number of people who have seen your message is displayed in Weekly Total Reach.

Another new feature is the Virality of the posts. Facebook defines this insight as:

Virality
Virality measures how likely a person is to share something about your posts with their friends. This is a great indicator of the kind of posts your audience responds to.

If you are a page admin, just head over to your page and you will notice a popup talking about this feature. If you are on Facebook, you might probably want to like our page! 🙂

  • cinnamon_carter

    @ImKarthikK feeling better i hope ?

    • ImKarthikK

      @cinnamon_carter Not much! But taking some medicines now! Thank you so much Cinnamon! 🙂

      • cinnamon_carter

        @ImKarthikK i hope you get well soon / rest is best :-))
        ? ? ?

        • ImKarthikK

          @cinnamon_carter Even I hope so. :-).

  • TinyVibha

    @paulawirth Its uber cool! @ImKarthikK

    • ImKarthikK

      @TinyVibha @paulawirth Yeah. And this would pose a heave competition for Google analytical.

      • TinyVibha

        @ImKarthikK I am sure it will. They look so impressive @paulawirth

  • technologycafe

    The new Insight give the admin new verticals of measurements such as who is talking, virality etc which is good to measure enagement and hence predict how much to invest in ads or other enagment factorscomplete review with in depth pictures herehttp://bit.ly/vjHLEh

  • CircusBoy1

    @timwhitlock I’ve had the new insights for weeks already

    • timwhitlock

      @CircusBoy1 Can I upgrade, or does it just roll out automatically?

      • CircusBoy1

        @timwhitlock I think I had an option to “use new insights” but then it (officially) rolled out to me the other day.

  • Pingback: Facebook pushes updated Menus for Facebook Page Admins!()

Subscribe to 4CAST

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 23 other subscribers