Summary: The Macintosh Way, a book written by Guy Kawasaki, that covers the Apple’s History is now available for free for all. The book talks about how Macintosh division worked.
Guy Kawasaki worked for Apple from 1983 to 1987 in the Macintosh Marketing devision. And Macintosh was unveiled in 1984 by Steve Jobs and changed the way people think of personal computers. This book, “The Macintosh Way” covers how the Macintosh Marketing division worked and has been written for those who are interested in knowing the inner circle of the Macintosh Marketing team.
Here’s what Guy Kawasaki says about the book in his own way:
[quote cite=”Guy Kawasaki”] This book is about doing the right thing and doing things right. It is meant for dreamers, revolutionaries, Macintosh aficionados, and all the people who want to learn about the Macintosh Way. It is aimed at the inner circle, and it is not meant to appeal to the largest possible audience or the lowest common denominator. [/quote]
The book is about 218 pages and is a really good read for those who are keen to know about how Apple functions and how well they were prepared for the Macintosh release! The book was written in 1989.