Bing introduces iPhone Mobile App Discovery

Bing unleashed an new feature to its search feature exclusively for iPhone. The new feature enables you to search and launch apps right from your search results page. This is what Bing has to say about the new feature, which the call “Auto App Discovery”:

Auto app discovery is a unique feature created by Bing. The Bing search engine will surface apps in the context of normal web queries.

In the example below, I Binged for Kung Fu Panda 2 and the screenshots are self explanatory. There is a new section which says iPhone Apps, Under which you can see the apps that are related to the string you searched for.

The new search interface of Bing’s Search Results.

Click on more in the above page and it will take you to a dedicated applications page.

This screen lets us to open apps that is already installed on my iPhone.
This screen show the app which I have not installed on my iPhone. Clicking on the price will take you to the App’s download page.

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